Types Of Personal Information We Collect
When you visit the website, we automatically collect certain information about you or your device, including information about your web browser, IP address, geographical location, browser type and version, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages, what websites or search terms referred you to the website, and information about how you interact with the website (such as page views, website navigation path and the frequency and pattern of your service use). We refer to this automatically-collected information as "Device Information".
We collect Device Information using the following technologies:
"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit: http://www.allaboutcookies.org.
"Log files" track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the website.
Additionally when you fill out a form on the website, we collect certain information from you, including your name, street address, email address, and phone number. We refer to this information as "Contact Information".
When we talk about "Personal Information" in this Policy, we are talking both about device information and contact information (collectively, the "Information").
You can opt out of some of these advertising services by visiting the Digital Advertising Alliance’s opt-out portal at:
How Do We Use Your Personal Information?
We use the information that we collect generally to understand our customers. Additionally, we use this information to:
communicate with you;
screen requests for potential risk or fraud; and
when in line with the preferences you have shared with us, provide you with information or advertising relating to Derek Bluford.
We use the information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize the website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
In addition to the specific purposes for which we may process your information set out in this Policy, we may also process any of your information where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Sharing Your Personal Information
We may share your information with third parties to help us use or process your information, as described above. We also use Google Analytics to help us understand how our customers use the website -- you can read more about how Google uses your information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Do Not Track
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a resident of the European Union, protected by GDPR, you have the right to access personal information we hold about you and to ask that your information be corrected, updated, or deleted.
You have the right to object to our processing of your information for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your information for this purpose.
Your principal rights under the GDPR data protection law are:
the right to access;
the right to rectification;
the right to erasure;
the right to restrict processing;
the right to object to processing;
the right to data portability;
the right to complain to a supervisory authority; and
the right to withdraw consent.
If you would like to exercise any of these rights this right, please contact us.
International Transfer Of Information
Additionally, please note that your information will be transferred outside of Europe, including to the United States. Transfers to the United States will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission, a copy of which can be obtained from here.
When you make a request through the website, we will maintain your information for our records unless and until you ask us to delete this information. Information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
We will retain your information as follows:
While it is not possible for us to specify in advance the periods for which your information will be retained, we will determine the period of retention based on the following criteria: the period of retention of information will be determined based on when the information was received by us, whether or not a contract was established between you and us.
Derek Bluford does not control the information retention policies of the third-party sites with whom we share your information. We recommend that you familiarize yourself with the privacy policies of those organizations.
Notwithstanding the other provisions of this Policy, we may retain your information where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
The website is not intended for individuals under the age of 16.
This Policy applies only to information collected through the website and not to information collected offline.
We may update this Policy from time-to-time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons; by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this Policy.